In Karachi, at Ban Thai, ocean Mall Karachi #CornettoPopRock, a unique series of musical events was loft by BB Events & PR in collaboration with Empact Activations on March 25. In Karachi, Lahore and Islamabad, #CornettoPopPock which is a series of concerts will pop up categorically for university students each year.
There were many sparkling stars in the event among which Ali Azmat, Munna Mushtaq, Ali Hamza, Komal Rizvi, Zoe Viccaji, Nausheen Shah, Umair Jaswal, Anoushey Ashraf, Nida Azwer, Munib Nawaz, Aamna Aqueel, Tipu Sharif, Beenish Pervaiz, Aneela Murtaza, Shazia Naz, Meera Ansari, Asad Zaman, Nazneen Tariq, Merzia, Shanaz Ramzi, Sohail Javed, Momal Shiekh, Amaan Ahmed, Omraan Shafeeq, Ahmed Godil, Hira Hussain, Ali Noor, Adnan Hussain, Sana Fakhir, Saim Ali, Ovais Jaffer, Laika Hassan, Rafia Rafeeq, Maya Khan Rind, Mohsin Feroze, Mona Imran, Aamir Baig, Asma Sohail are a few.
The main purpose of this manifesto is to reinvigorate pop & rock culture among our youth. Ali Azmat, Komal Rizvi, Noori, Umair Jaswal & Zoe Viccaji the maestros of music club are in the queue of performances on behalf of this platform in 2016. Pakistani rock star Ali Zafar and Q from JoSh will also have amazing performances and the most important thing is that these all #cornettopoprock concerts will be hosted by famous star Anoushey Ashraf.
Cornetto is a mush desired adventurous merrymaking platform for youth of Pakistan to show up their insights and excitement. ‘Music expresses the words which we cannot speak and that which cannot remain silent’. Since 2008, in collaboration with other paramount bands, Cornetto has been allied for popularizing our local talent and preceded from the film ‘Karachi se Lahore’ and Cornetto Music Icons.
#CornettoPopRock, a platform which is dedicated to revive music in Pakistan, has unbeatable orchestra. And considering its momentous link with music, Cornetto is proud to unveil this platform for those students and youngsters who are finding a platform for showing up their talent. This platform will not only provide them opportunity to show up their talent but also these youngsters will be mentored by the famous music icons and they’ll get a chance to learn from those music icons.
In May/June 2016, #CornettoPopRock is ready to release 3 singles and 3 duets by the famous Pakistani rock stars. These six music videos are directed by Amaan Ahmed form Uncut Studios and these music videos are discovered by Empact and BB event & PR. In these six videos, the singles are sung by the legends Ali Azmat, Noorie and Umair Jaswal and among three duets first is sung by the famous Ali Azmat and Noori, second by Q from JoSh and Komal Rizvi and the last but not the least is anticipated by Umair Jaswal and Zoe Viccaji.
Besides exhibiting the Pop Rock culture, #cornetto will also be a platform for promoting the styles and designs of Pakistani famous designers which include Aamna Aqueel, Nomi Ansari, and Deepak Perwani, Munib Nawaz with a makeup artist Beenish pevaiz.
As #cornettoPopRock is a platform for youngsters and the youngsters will have an opportunity to show their talents in one of the cities i.e.; Lahore, Karachi and Islamabad. But these students will get this opportunity of sharing a stage with Pakistanis by arranging #CornettoPopRock concert only after auditions.
PopRock generation is suppoted by Mr Asad Malik (senior brand manager- Cornetto) and he has to say this on this gathering:
“Cornetto is a brand that believes in helping youth express themselves. The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”