For acquainting its customer’s little delights and joys, Lays is always at leading edge through different movements. The entertaining delicious taste of Lays helps and encourages its consumers to clinch recreations and joys of life, and actually it is the goal of this brand.
Among its different movements, #PlantaPack is one of the most recent activities which was accomplished in Karachi Literature Festival 2016 at Beach Luxury Hotel on 27th of February 2016 by Lays. The purpose of this activity was to keep people in action by establishing a sense of awareness by planting trees to make our society #CleanAndGreen, and especially they also designed some tree mascots for this purpose.
This activity was backed by a large number of celebrities, bloggers, socialites and journalists, in which Sarwat Gillani, Sonia Hussain, Komal Rizvi, Maira Khan, Tipu Sharif, Tapu Javeri, Fahad Mirza, Kiran & George, Shanaz Ramzi, Nadya Mistry, Rafia Rafeeq, Aneela Murtaza, Danish Wakeel, Humayoun Alamgir, Turab and Mina, and Sarah Gandapur significantly appeared amongst many others. Besides this, PlantaPack was also supported by Ayesha Omer, Shazia Naz, Esheeta Syed, Maya Khan Rind, Humayoun Alamgir, Momal Shiekh, and Nausheen Shah at social media platforms. BB events and PR armed the PR of the event.
A member of Lays team named Mr, Masud Anwar says, “We always want to and believe in contributing to the society we live in. With our new flavour launch, we planned this initiative of keeping Pakistan clean and green. PlantaPack activity is part of this agenda through which we wanted to create awareness about keeping Pakistan clean and green and give our consumers a chance to contribute to this cause through a simple mechanism of planting flowers in used lay’s packs.”